Barbara Steele Adrian

Barbara is the Senior Vice President of Membership & Revenue for the ALFN, and is responsible for member engagement and retention, new membership growth, non-dues revenue growth, and engaging the support of mortgage servicers and other stakeholders in the financial services industry.  Barbara assists the CEO to identify, facilitate and manage strategic relationships and business development efforts, and oversees sponsorship procurement and sales for all ALFN events, publications and other services/products offered by the association.  She also oversees the onsite training program for mortgage servicers, and manages the member committees of the association.

Barbara Steele Adrian is an experienced, forward-thinking leader with a diverse background and knowledge of all aspects of the Mortgage Servicing industry, including collections, loss mitigation, foreclosure, bankruptcy, homeowners insurance, escrow administration, loan payables and payment processing, title insurance and technology.  With a career that spans over 30 years, Barbara began her journey in the mortgage industry as an administrative assistant in a collection department at a major mortgage servicer in Southern California.  She went on to hold management positions in Collections, Loss Mitigation, and Payment Processing/Loan Payables in multiple mortgage servicing shops.  Barbara’s move to work with attorneys and various mortgage default services companies elevated her sales and marketing knowledge, and increased her client network exponentially.  As a partner in a consulting firm providing professional services to the mortgage servicing industry, Barbara advised mortgage servicers, investors, law firms, and various service providers on process improvement, technology product selection, and on strategies for successful selection and implementation of outsourced services.  In her role as Vice President of Sales & Marketing for a national mortgage servicing business process outsourcing company which consisted of Law Firms, Trustees, and related service providers, Barbara developed  and assisted in the execution of the company’s sales and marketing plans, designed the marketing materials including product and service brochures, trade show booths, and the company website, while also acting as the liaison between the company and the partner law firms to ensure consistent brand messaging and to maximize the firms’ exposure and impact in the industry.  Barbara’s return to mortgage operations in 2020 involved the start-up and management of a captive title company for a nationwide mortgage lender, which enabled her to expand her knowledge of yet another aspect of the mortgage industry.