Marketing & Event Planning

The ALFN Marketing & Event Planning Group (MEPG) combines the important initiatives of advancing the brand value of the ALFN and its members, along with assisting in the planning of ALFN events.  Members of the group develop innovative marketing strategies to increase the recognition of ALFN's resources, initiatives, and educational/training programs and collaborate to determine appropriate and relevant messages and materials. The Group responsibilities also include assisting with servicer invitations, securing sponsorships, inviting other members and colleagues to attend events, acting in an advisory capacity where needed on conference schedules, activities and session planning.