The ALFN Marketing & Business Development Group (MBDG) combines the important initiatives of advancing the brand value of the ALFN and its members among the mortgage banking industry. Members of the group develop innovative marketing strategies to increase the recognition of ALFN's resources, initiatives, and educational/training programs, and collaborate to determine appropriate and relevant messages and materials. In a consultative capacity, the MBDG assists in the development of concepts, plans, strategies, programs, and activities that support, facilitate, and otherwise guide the marketing and public relations efforts for ALFN.  This group will also be directly responsible for building relationships with servicers, getting their support for ALFN events and activities, and also assisting in bringing new members into the association.